Magnetic field fully open, first-line design brand award

This "2017 Design Tianjin · Original Life Show" presents the works of original designers who have won the most authoritative and professional awards 

in the international design industry, such as the German Red Dot Award, German IF Award, and A 'Design Award. They include more than 

30 domestic independent design brands such as Zhepin, Gedu, Dongjiang, Original Design, Craftsmanship, and Natural Home, as well as over 

500 original lifestyle products. This is a phenomenal event in the Bela district of Tianjin, where the concept of urban life aesthetics has been introduced for the first time. 

At the opening ceremony, Han Shuhua, General Manager of Zhepin Home North, Zhang Fei, Founder of Original Design, Guo Heng, co-founder of Dongjiang, 

and Bo Xiangwei, founder of Jiangyi brand, as well as other well-known domestic design brand founders and internationally award-winning designers, 

conducted interactive interviews to explore the impact of original design and life aesthetics on future urban lifestyles.

The 'New Oriental Aesthetics' has become a popular trend

At the exhibition site, it is not difficult to find that local designer brands that have won authoritative awards internationally all favor a design element, 

which is the new Eastern aesthetics. Comparing tradition with modernity, East with West, and integrating them to create products with Eastern charm 

and modern design functions is undoubtedly a trend and highlight of China's future design power. Original brands such as Design, 

Dongjiang, Zhepin, Jiangyi, Weis Weishiye, etc. are all interpreters of modern Eastern aesthetics.

(Excerpt from reporter Song Han's report)