Bela Design: Creating Good Products with Pure Design

Zhang Fei: Originally designed as a brand founder and product designer

Associate Professor of Industrial Design at the School of Science and Technology, Zhejiang University of Technology

In May of this year, the final results of the 2018 China Design Intelligence Award, supported and promoted by the Zhejiang Provincial Government, hosted by the China Academy

of Fine Arts and co organized by the China Industrial Design Association, were announced. The "Lighthouse Desk Lamp" designed by Hangzhou Benben Industrial Design Co., Ltd., 

a resident enterprise of Liangzhu Mengqi Town, won the "Intelligent Manufacturing Award".

Concise lines and natural textures, the original design pursued the beauty and utility of the material itself, injecting ideas and emotions into the product. 

In fact, this is not the first time that the design has received recognition from an award. The German IF Design Award, Golden Dot Award, Chinese Red Star Design Award, 

American Asia Pacific Peak Design Award... Since its establishment in 2012, the brand's original design works have been highly favored by various design awards. 

There are also many originally designed works active in various design and cross-border exhibitions at home and abroad, 

among which 16 works are permanently collected by the Copenhagen Chinese Cultural Center. This Chinese original design brand is entering the vision of more people

 and moving towards a broader development space.

The protagonist of No. 61 Chunmanli this time is Zhang Fei, the founder of Bela Design.

Intern journalist Yu Xiaofei and correspondent Liu Limin