Magnetic field fully open, first-line design brand award

This "2017 Design Tianjin • Original Life Show" presents the works of original designers who have won the most authoritative and professional awards 

in the international design industry, such as the German Red Dot Award, German IF Award, and A 'Design Award. They include more than 30 domestic independent 

design brands such as Zhepin, Gedu, Dongjiang, Bela Design, Jiangyi, and Natura, as well as over 500 original lifestyle items. 

This is a phenomenal event in the city of Tianjin, where the concept of urban life aesthetics has been introduced for the first time. 

At the opening ceremony, Han Shuhua, General Manager of Zhepin Home in the northern region, Zhang Fei, founder of Bela Design, Guo Heng, co-founder of Dongjiang, 

and Bo Xiangwei, founder of Jiangyi brand, as well as other well-known domestic design brand founders and internationally award-winning designers, 

conducted interactive interviews to explore the impact of original design and life aesthetics on future urban lifestyles.

The 'New Oriental Aesthetics' has become a popular trend

At the exhibition site, it is not difficult to find that local designer brands that have won authoritative awards internationally all favor a design element, 

which is the new Eastern aesthetics. Comparing tradition with modernity, East with West, and integrating them to create products with Eastern charm 

and modern design functions is undoubtedly a trend and highlight of China's future design power. Original brands such as Bela Design, 

Dongjiang, Zhepin, Jiangyi, Weis Weishiye, etc. are all interpreters of modern Eastern aesthetics.

(Excerpt from reporter Song Han's report)

A group of design loving students from the School of Deafness at Tianjin University of Technology shared their ideas during an interactive session with designers. 

They told us that they learn various handicrafts of wood and fabric art at school, work in studios, and even turn many recycled old clothes into works. 

This simple, pure, and positive creative attitude has infected us and made us rethink the precious design spirit, 

which is to create with heart, explore the regeneration of objects, be honest, and be wholeheartedly devoted.